Keynotes

Tuesday, Nov. 3, 10:30AM-11:15AM

Photo of Dr. Alan Baratz

Dr. Alan Baratz
Senior Vice President,
President, Global Communication Solutions,
Avaya

Voice 2.0: Reinventing Voice for a New Era of Business Communications

The humble phone call has been around for well over 100 years and continues to be one of the most reliable forms of technology in business. But what if the granddaddy of electronic communication could be reinvented by adopting the speed and agility of email and its upstart relatives? In his address Dr. Alan Baratz, President of Global Communications Solutions and Senior Vice President at Avaya, will share his views on "Voice 2.0," technology under development that will merge the emotion of the spoken word with the flexible attributes of text that can be edited, searched, stored, retrieved and transmitted to one or many individuals. Baratz will further relay his views on the changing world of collaboration, in which voice, video and text communication modes converge to provide new capabilities for probing, analyzing and solving the complex problems that require human interaction.


Dr. Alan Baratz joined Avaya in October 2008 as Senior Vice President and President – Global Communications Solutions (GCS). In this capacity, he is accountable for the full life cycle of the company's Intelligent Communications products; including all activity supporting innovation, design, development and launch of Avaya's product offerings. His organization includes the company's three strategic business units: Contact Center, Unified Communications, and Integrated Office Communications for the small and midsized enterprise market.

Before joining Avaya, Alan was most recently the Senior Vice President for Cisco's Network Software and Systems Technology Group. In this role, he was responsible for Cisco's core software organization, comprising more than 2,400 software developers and supporting more than $20B of network product sales. Previously, Alan served as President of Sun Microsystems' Software division, with responsibility for all of Sun's software products (including Solaris and Java) as well as software sales and software marketing. He has also held leadership positions at IBM and served as CEO of several information technology startups, as well as partner and advisor to several venture capital and private equity firms.

Alan holds both a doctorate and a master's degree in computer science from the Massachusetts Institute of Technology, and a bachelor's degree in mathematics and computer science from UCLA.

Tuesday, Nov. 3, 11:15AM-12:00PM

Photo of Bruce Morse

Bruce Morse
Vice President,
Unified Communications and Collaboration,
IBM Software Group

Bruce Morse is Vice President, Unified Communications and Collaboration, IBM Software Group. In his role, Mr. Morse has overall responsibility for IBM's Unified Communications and Collaboration software business unit, including setting strategy, delivering innovative software products such as IBM Lotus Sametime, catalyzing associated IBM hardware and services offerings and building key industry alliances.

Mr. Morse has over twenty five years of software and hardware experience in the IT industry and has held key executive positions in marketing, product management, engineering, business development, mergers and acquisitions, and finance. Prior to his current role, he led IBM's industry software solutions organization helping clients leverage SOA and IBM software to improve their business processes. Mr. Morse also led IBM's Contact Center Software and Client Technologies business units, and played a leading role in establishing WebSphere Portal as the market leader in enterprise portals.

Mr. Morse received his Bachelor of Science Degree in Industrial Engineering from Northwestern University, Chicago Illinois, and has participated in graduate courses in business administration.

Wednesday, Nov. 4, 10:30-11:15AM

Photo of Mark C. Straton

Mark C. Straton
Senior Vice President,
Voice & Applications Marketing,
Siemens Enterprise Communications Group

Mark Straton is senior vice president of voice and applications marketing at Siemens Enterprise Communications, Inc., a leader in VoIP, unified communication and data networking software, devices and services, with over $4 billion in annual revenues and approximately 14,000 employees. The Voice & Applications unit represents 62% or about $2.5 billion of SEN revenues.

Straton has worldwide responsibility for strategic marketing of the company's voice and applications solutions portfolio including strategy and planning, market and competitive intelligence, strategic positioning and messaging, and analyst relations. Since joining Siemens in 1984, he has held a wide range of management positions and is among the principal architects of Siemens HiPath VoIP brand, LifeWorks and the OpenScape unified communications solution and brand.

Mr. Straton previously served as senior vice president, global marketing, and had also served as senior vice president of marketing and strategy at Siemens Communications in the United States with responsibility for fixed and mobile carrier networks, mobile phones and enterprise networks.

A featured speaker at numerous international industry events, Straton has appeared on Bloomberg TV on unified communication, testified before the U.S. Congress as an expert on teleworking and has penned articles for leading publications focusing on IP convergence. Straton is a board member for the IT Solutions Marketing Association and holds a B.A. degree in economics from the University of Michigan as well as advanced management certificates from Stanford and Duke.

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